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- easy-to-follow directions take the guesswork out of coloring
- superior gray coverage
- incredible shine and condition
- beautiful, natural looking shades
- never flat or muddy looking
- vibrant lasting reds
- fast and easy mixing
- low ammonia formula
- dependable results
- Versatile:
colors can be mixed
can be used as permanent hair color or low-lift deposit color
can be used in an applicator bottle or with bowl and brush
- Economical:
mixes with clear developer to make a thick, rich gel
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